W E L C O M E
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DESIGN DEVELOPMENT

Initiating and project managing the launch of Cotton Love in-house label as: HEAD DESIGNER - (womenswear)

Design Development:
Trend research/ design sketches/ trend analysis/ mood creation/ technical sketches/ style descriptions (8 womenswear styles)

Product Development:
Working with fit model & pattern cutter to develop toiles, first & second samples/ fabric, trims & finishings sourcing and selection/ negotiating market price to satisfy margin requirements.

Project Management:
Established manufacturer & supply chain relationships/ coordinated production and receipt of 14 show samples/ negotiated sample and production volumes and costings.

HEAD DESIGNER - (womenswear)
PRODUCT DEVELOPMENT
BRANDING
ART DIRECTION
PHOTOGRAPHY/ STYLING
CASTING
PR & MARKETING