The objective of the project; to introduce a quiet selection of individual pieces, in which embody the Cotton Love 'look', strengthening the brand aesthetic, product offering and communicating the brand aspirations to new and existing customers.
Initiating and executing the project my role included:
HEAD DESIGNER - (womenswear) ART DIRECTION PHOTOGRAPHY/ STYLING CASTING PR & MARKETING
Director/ Creative Director of Cotton Love; a premium vintage brand. Launch of Cotton Love in-house own brand collection. Available at Berwick St London at Other/ Shop x NBN x Cotton Love pop up shop